Mr Tipsy is an entrepreneur from Surrey who creates boozy ice cream from his wealth of knowledge and experience in the cocktail industry. Mr Tipsy relaunched with a new brand and x6 new flavours with the ultimate aim to be stocked in supermarkets in the coming months. The six new flavours delved into the worlds of characters that reflected the names of the cocktail inspired ice creams. The fruity ingredients were illustrated while the name of the alcohol is contained in each of the flavour names.
CREDIT
- Agency/Creative: Ryan Panchal
- Article Title: Ryan Panchal Behind the Mr Tipsy Ice Cream Rebrand
- Organisation/Entity: Freelance, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Brand Redesign, Brand World, Branding, Graphic Design, Illustration, Packaging Design, Product Naming, Rebranding
- Format: Pot
- Substrate: Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
