Ruyög – a brand of solid cosmetics straight from the Komi Republic, offering care for yourself and nature. Also Ruyög is philosophy of simplicity, naturalness and the value of authentic, sustainable products.
Our brand of hard perfumes embodies the power of nature encapsulated in solidity. thanks to the absence of water in our formulas, the products retain their concentrated efficacy and purity.

The effect of ‘erasing, roughness’ of typography and graphic elements reflects the possibility of multiple use of the product, evokes associations with handwork and emphasizes the idea of ecology, conscious consumption, use of natural means and components, which attracts eco-activists, fans to unique and thoughtful products. The company’s image,is built on the use of kraft products with an emphasis on customary even archaic production methods, which makes it attractive to connoisseurs of minimalist and environmentally friendly products.

The image of the plant looks like a schematic drawing. This symbolises the natural origin of the ingredients and the brand’s focus on sustainability. The simplified presentation of the illustration combined with monochrome emphasizes the closeness to nature and the focus on natural ingredients.

These cosmetics appeal to those looking not only for high quality products, but also for unique items with character that emphasize individual style and a connection with nature.

The brand’s merch is also designed with an emphasis on minimalism and sustainability. They are decorated with monochrome images of plants and inscriptions, such as ‘ with love and care, your Ruyög’, add a friendly and caring tone, emphasising that Ruyög cares about its customers and is committed to creating high-quality, natural cosmetics.

Ruyög’s commitment to sustainability extends beyond the product itself. Each item is crafted to reduce waste and promote long-lasting use, ensuring that consumers are part of a positive environmental impact. From packaging to final product design, Ruyög strives to maintain transparency and integrity, building a trusting relationship with customers who value conscious choices in beauty.