One of the fastest-growing companies in the mexican lowlands region, which specializes in construction finishes — primarily aluminum, glass, and stainless steel — identified the need to take the next step, reason why a few years ago, they asked pizelato™ to develop a new brand name and visual identity for this reason.

The company’s primary goal is to set the standard of excellence in the construction industry, they aim to uphold their leading position by consistently delivering top-notch products and services, fostering customer satisfaction, and leading the way in innovation and competitiveness.

They aim to penetrate and lead not only the local market but also the state and national markets, they have the potential to take on international projects in the future, thus, this modest project will always be a company with no definitive goals, constantly growing and changing, just like today’s world.

As a company that combines the sale of construction materials with architectural development services, we focused our creative process on showcasing professionalism, creating the name ruum™, which means space in the uralic language, to convey simplicity and distinction.

Over the years, we have developed various projects, including corporate and multimedia applications, the brand identity has been recognised with several awards and accolades from various international institutions, these awards reflect the high quality of its work and demonstrate the value and intrinsic importance of professional development in brand design.