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Ruto Design Studio Refreshes Mèlisses Brand Identity for a Greek Island Experience

Ruto Design Studio Refreshes Mèlisses Brand Identity for a Greek Island Experience

The name Mèlisses (in Greek “bees”) is inspired by the busy bees that typically distinguish the landscape of the island, in the proximity of the sea. At Mèlisses, everything is aimed to enhance the culture and beauty of Andros’ territory.

Allegra and her team entrusted us to refresh their logo and also create a visual identity system across various platforms. Our fist task was to create a “house guest guide” which will work as a main element for the whole identity.

We wanted to recreate the feeling of a summer evening in a greek island, where the golden meadow fields meets the rocks and the surface of the sea. The white colour on the houses’ plasters is a unique characteristic on the Aegean, we choose to use it as a background colour and combine it with a navy blue for the typography.
The “house guide” is decorated with hand-drawn illustrations inspired from unique pieces of furnitures or distinct areas of the estate and the sarounding area. The hand-written comments between the text areas has been placed in order to add to the handcrafted experience you will have at Melisses and create a cozy feeling for the guests.

The next step was to create an “island guide”. Based on the same concept, we created a large map of the island, surrounded by all the informations, comments and small illustrations, the clients can use it to learn about that can visit on the island, things to do, where to eat and have fun and also have a unique memento.

The first phase was completed with some elements like a wine list with embossed technic, key cards and some amenities for the guests.

CREDIT

  • Agency/Creative: Ruto Design Studio
  • Article Title: Ruto Design Studio Refreshes Mèlisses Brand Identity for a Greek Island Experience
  • Organisation/Entity: Agency
  • Project Type: Campaign
  • Project Status: Published
  • Agency/Creative Country: Greece
  • Agency/Creative City: Athens
  • Market Region: Europe
  • Project Deliverables: Brand Identity
  • Industry: Hospitality
  • Keywords: Visual identity, Branding, Illustrations, Brochure, Greece, Summer, Island, Vacation, Hotel, Guest house, Logo, Visuals

  • Credits:
    Creative Direction / Design: Thomas Kiourtsis

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