Ruta 65 Roadside Café Branding from Colombia by Mellow & Banana

Ruta 65 emerges as a roadside Café in Colombia, inviting you to discover those connecting places. This Café invites you to savour the flavours of new paths, eagerly explored by cyclists and tourists alike.

Cycling, tourism and coffee are naturally intertwined, creating experiences to discover tastes, destinations and new friendships.

A brand conceived around the core idea of movement, a continuous experience embedded in every touchpoint. Its colour palette, derived from two primary tones, seeks to evoke a prominent design icon: the Giro d’Italia, in line with our positioning concept of leadership.

The logo serves as a distinctive element, with the number 65 standing out, accompanied by two words that define the business. We use two typefaces: a bold, robust font that commands attention on the road, and a script font that conveys the closeness we seek on journeys. The logo’s upward tilt to the right signifies that is always moving forward, a balanced typographic play that won’t go unnoticed.