Insight. Russia is a country with rich traditions, culture and history. Winter, a “balalaika”, a bear, a cap with earflaps, a samovar – that’s not a complete picture of what is behind every Russian citizen. Our mentality has always been nourished richly by literature, painting and art. Tea drinking is one of the oldest Russian traditions, which has passed through centuries and remains with Russians nowadays. To drink a cup of tea for breakfast, lunch, dinner, between meals or at work is common thing, but if earlier tea was just an alternative to other drinks, now it is chosen because it makes our body more healthy.
Having taken the famous paintings of Russian painters as the basis for the illustration, we have re-drawn them with pencils to refer to the careful manual collection of herbs for the future drink. Having completed the design with a copywriting based on well-known expressions, we haven’t just added new colors to the classics, but we have also built a communication with consumers.
CREDIT
- Agency/Creative: David Hovhannisyan
- Article Title: Russian Ivan Tea
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Project Deliverables: Branding, Illustration, Packaging Design, Product Naming, Research
- Format: Can, Tube
- Substrate: Pulp Carton, Pulp Paper
