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Golden Rule Cocktails Packaging Design by Nicola Broderick

Golden Rule Cocktails Packaging Design by Nicola Broderick

Golden Rule is a series of cocktails that are perfect for on the go! Enjoy chilled or pour over ice. Made with quality ingredients, these cocktails pack a punch and are ideal for weekend getaways, bachelor parties, or traveling to your next destination. These cocktails stand out among the pack in a cooler full of beer, or on the shelf at the market, Golden Rule cocktail’s surprise and delight those who are curious to give it try. Our aim was to disrupt the to-go spirits category by producing bar strength cocktails a novel 100ml cans. We centered the design around matchbook-style illustrations to tell the origin stories of each cocktail, starting with Margarita at your favorite Cantina. The bold use of color was sampled from Mid-century ephemera to give the matchbooks that 3 color print authenticity.

CREDIT

  • Design Agency: Nicola Broderick
  • Organisation/Project Type: Freelance, Published Commercial Design
  • Article Title: Golden Rule Cocktails Packaging Design by Nicola Broderick
  • Brand / Project Name: Margarita Original
  • External Design Credits: Photography: Mo Alcaraz
  • Strategic Deliverables: Brand Strategy, Tone of Voice
  • Design Deliverables: Packaging Design, Illustration, Photography, Brand Identity, Identity System, Branding, Graphic Design
  • Location: United States
  • Market Country: United States
  • Market Region: North America
  • Product Category: Spirits
  • Consumer Packaging Format: Can
  • Consumer Substrate / Material: Metal

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