RSP – Brand Identity

RSP – Brand Identity

About: RSP is one of the leading plastic pipes and fittings manufacturers in the region that help built mega projects around the world. Producing the highest quality plastic products accredited with the world’s top certificates. An endless list of highly crafted products supporting different systems and uses around the world.

Top quality across 2500+ products
Throughout the previous 40 years, we’ve been expanding our products range across different systems. Producing top quality and full range UPVC products. A yearly increasing production capacity of tens of thousands of Tons.

Turning pipes industrial look into generative appealing look, most of our pipes products shapes formed from the basic shapes and the main objective is to connect them each other to reach the main product/
service.

Our identity based on basic shapes, it is essential contain in the visual identity as a whole, the clarity of this objective, that is transform this concept into a palpable and efficient visual, from the point of view of communication.

Concept: Pipes Connections – The abc’s of bauhaus and design theory

The elements work together through a modular system that allows the grid to flex depending on the message and content.

In stark contrast to the category, the design language maintains a modern feel, and CGI plays a key role by featuring the products, powered by RSP company.

Brand Tonality:
• Trustworthy
• Well balanced
• Insightful
• Friendly
• Inspiring

CREDIT

  • Agency/Creative: Ahmed Gad
  • Article Title: RSP – Brand Identity
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: ahmedgad.me
  • Market Region: Africa, Middle East
  • Project Deliverables: Brand Identity, Branding, Label Design
  • Industry: Construction
  • Keywords: brand identity

  • Credits:
    Ahmed Gad: Ahmed Gad

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