The Royal balsamic elixir is prepared in accordance with medieval Armenian traditional and encrypted medical recipes and special distillation technology. In the Middle Ages this elixir was used by kings and was proved to give them youthfulness and zest.
As a result of long studies and researches, the elixir’s recipe was discovered and decoded by Deacon Armen Sahakyan, PH.D., phyto-therapist and senior researcher at the Mashtots Institute of Ancient Manuscripts, the Matenadaran of Yerevan, Armenia.
In the past it was prepared and kept in monasteries, with special rites accompanied by prayers. Currently the elixir is prepared at the Matenadaran and preserved in oak barrels. According to ancient traditions barrels are then transported to the “Hermit Caves” in the region of Vayots Dzor where monks realize Church rites, accompanying them with healing prayers and sacred chants.
The ceremony of collecting and harvesting of the rare mountainous herbs takes place according to the way described in manuscripts, on specific lunar days, which fortifies the elixir’s strength, aroma and flavor.
Contents: The elixir is prepared from the Armenian hawthorn (Crataegus armena) fruits, cochineal (Porphyrophora hamelii) and extracts of 54 aromatic herbs, roots and flowers, including Mastica mutica, Herba Ziziphorae, Rhizoma Calami, Radix Nardostachyos, Flores Cephalariae, Semen Myristicae, Fructus Cubebae, Stigmata Croci, Rhizoma Iridis, Folia Myrti, Hermit Herb. It contains also natural mountain honey. The preparation of the elixir lasts three years.
Benefits: Since ancient times, the Elixir is well known for its healing and strengthening action. The Elixir stimulates the immune system, improves blood circulation, as well as respiratory, digestive and nervous systems’ functions. It also contributes to overcoming fatigue, feelings of anxiety and depression. According to medieval physicians, it “heals the heart and makes the spirit happy”.
It is also recommended for elderly people as preventive maintenance from risk of strokes and heart attacks. In case of senile sclerosis it improves memory.
Drink 5-10 ml before eating.
- Agency/Creative: Sis Tsarukyan Designer
- Article Title: “Royal Elixir” Premium Drink
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Armenia
- Agency/Creative City: Yerevan
- Market Region: Europe
- Project Deliverables: Branding, Graphic Design, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Alcohol, Elixir, Premium drink
Designer: Sis Tsarukyan