PLUS is a collaborative practice that seeks to blur the boundaries between different design disciplines to create sustainable, innovative, and socially-conscious landscape design that accessible to all.
We worked with the founder — Ari Daman closely to bring this vision to life through a identity system. The identity for PLUS reflects how it looks and acts as an organisational entity.Organisational identity is a lot more than the logo. The identity in a sense is the culture made visible — and therefore it should not be seen as an aesthetic or merely as a visual exercise. It helps in clarifying the purpose and intent of the organisation, and codifying it through a set of tools and assets. One of the first step in building the identity was to define the purpose of the organisation. Clarifying and articulating the purpose, creates defined paths towards the design of the identity.
CREDIT
- Agency/Creative: Roy Studio
- Article Title: Roy Studio Create Identity for PLUS, a Landscape Design Organisation and Foundation
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: India
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Identity System, Research, Tone of Voice
- Industry: Real Estate
- Keywords: Organization Culture, Organization Identity, Identity System, Brand Identity
