Veer is a brand of craft beers produced from Sebúlcor, a small town in Segovia, in Spain. It makes its beers with local organic ingredients and the project is articulated from an anti-capitalist and vegan perspective.

Ten years after having redesigned its identity for the first time, having now become national references for craft beer and with a vegan profile, we were commissioned to undertake a total renovation for the Veer Beer project.

In these ten years, veganism and the market for organic and local products have evolved, experiencing changes in the profile of consumers who choose an artisan product with a strong social and environmental commitment. Our challenge was to adapt to this and be able to effectively transmit the values of the Veer project to reach the greatest number of people possible.

For the logo we chose a typography with specific weight where red functions as a corporate color and link to a chromatically eclectic labeling that seeks the necessary differentiation between each of the 9 varieties.

We decided to keep the wild boar from the previous logo as a nod to the continuity of the brand’s essence, offering on this occasion a more versatile option that adapts to different media and formats.

The labels are presented as a kind of conceptual map where the consumer can know in detail the ingredients, production processes and tasting notes of the product. The objective here is to offer the consumer a complete experience where they can enjoy all the nuances that each of the varieties offers and honestly show the ingredients with which each of the beers is created.