About Rosewood:
Rosewood, a pinnacle of furniture craftsmanship, seamlessly blends timeless elegance with modern allure. Rooted in a deep reverence for real wood, Rosewood’s brand identity exudes sophistication through a harmonious fusion of earthy tones and opulent accents. Its emblem, an intricate symphony of flowing lines, symbolizes the brand’s ability to transform spaces into havens of luxury.
Design Challenge:
The design challenge for Rosewood lay in harmonizing intricate artistry with practical design. Crafting pieces that merge aesthetic opulence with ergonomic comfort required a delicate balance. Moreover, the brand’s exclusive use of real wood, with its unique grains and textures, demanded a strategy to elegantly incorporate these natural elements, and it was very difficult to identify and choose the right solutions that are harmonizing with what is designed in Rosewood and reflect its spirit.
The Solution:
The solution emerged through meticulous research, collaboration, and innovation. Form met function as we meticulously ensured every image every line every type provided comfort while exuding opulence, to create visuals that weave and reflect the authenticity of every creation. The outcome wasn’t just a furniture brand design solution; it was a story, feeling, and orchestrated experience that transcended utility, embodying artistry and timeless beauty.
CREDIT
- Agency/Creative: Mahmoud Mahroos
- Article Title: Rosewood Furniture Brand Design
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Saudi Arabia
- Agency/Creative City: Riyadh
- Market Region: Africa, Europe, Middle East, Global
- Project Deliverables: 2D Design, Art Direction, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Branding, Creative Direction, Identity System, Logo Design
- Industry: Manufacturing
- Keywords: branding, furniture, identity, brandidentity, brand, logo, branding, graphic design, logotype, corporate
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Credits:
Graphic Designer: Mahmoud Mahroos
