Puigdemont Roca – Rosé Limited Edition for Frontaura
Bodega Frontaura commissioned us to produce the new design for an exclusive product, exploiting the new market trend for pale rosé wines the colour of onion skin.As we were aiming at an international market we went for a “sophisticated chic” look, with a French touch and very feminine, to target the middle/upper class working woman who likes to enjoy her spare time.To do this we started by finding a distinctive bottle with plenty of personality, more typical of French champagnes than a rosé wine.The oval label surrounded by roses rounded off the necessary personality, with stampings in matt gold, glossy pink and clear pearl to add the touch of distinction and elegance we were looking for.The end result, with its tin capsule and matching back label, makes Rosé Limited Edition by Bodegas Frontaura a spectacular bottle that satisfies the highest demands in terms of design.
CREDIT
- Agency/Creative: Puigdemont Roca
- Article Title: Rosé Limited Edition Packaging Design for Frontaura From Spain
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Format: Bottle
- Substrate: Plastic
