Imvesta is not a typical real estate agency. It is an atelier of high-end consultancy. Specializing in the management and enhancement of luxury real estate assets, Imvesta stands out for its exclusive, tailor-made concierge property service, designed for those seeking more than just a transaction. The brand targets an international, discerning, and sophisticated clientele who demand competence, reliability, and a bespoke vision of their real estate portfolio.

Based on these values, a visual identity was developed to convey both solidity and sophistication, with a fresh, cultured, and contemporary tone.

At the heart of the visual language is the abbreviation IM, a contraction of Imvesta that becomes an expressive, flexible, and narrative code. Through a strategic linguistic twist, IM turns into “I’M”, and is extended into identity-driven phrases such as I’M your property concierge, I’M here, I’M competent, reinforcing both brand identification and the sense of personalization.

The primary color is a deep blue with greenish undertones, inspired by the financial world but reinterpreted in a warmer, more refined key—perfect for communicating reliability and attention to detail. This color dominates the entire visual identity, lending consistency and character to all materials.

Typography plays a central role in shaping the identity. The selected font, Safiro, designed by the Spanish studio Atipo, is a sharp, elegant sans serif, described as “carved like a gemstone.” It perfectly reflects the bespoke, meticulous nature of Imvesta’s service. Safiro’s clean geometric forms, combined with precise cuts and distinctive details, give the brand a refined yet unmistakable tone.