Rosa Parks is a Creative Consultancy on brand purpose and social impact that develops impact marketing projects that improve our world. They help brands on the definition of their purpose and designs impact marketing projects with a double purpose: doing good and contributing to make brands more profitable and relevant to the consumer while they contribute to a more human and sustainable future. They take the name of the famous activist because of her nonconformist personality, closeness and authenticity.
Its main principle is: be good, be relevant.
The brief requested the creation of a striking and contemporary visual identity that stood out and built upon the values related to the personality of Rosa Parks (the famous activist). A balance among her activist, nonconformist and bold character and her closer and more authentic and tenacious side. The design responds to these values with a striking brand and an attractive game of colours inspired by the SDG palette. The typographic game conveys the idea of giving things a second thought, while the images look for bonding both with a young target who is concerned by a green and egalitarian future and also with the communicative goals.
The design solution relies on the use of photography and a powerful use of the typography. By means of these game of contrasts and big size hierarchies, we create a bold and striking personality. The typographic role of the brand conveys the idea of giving things a second thought, while the images look for bonding both with a young target who is concerned by a green and egalitarian future and also with the communicative goals.
- Agency/Creative: Morillas Branding Agency
- Article Title: Rosa Parks – Be Good Be Relevant
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Spain
- Market Region: Global
- Project Deliverables: Brand Creation, Brand Guidelines, Brand Identity, Brand Strategy, Brand World, Branding, Graphic Design, Identity System, Research, Tone of Voice
- Industry: Information