The Client:
Routine is a CBD infused sparkling water brand from Dubai. Their main goal is to help people overcome daily stress without using unnecessary medications.
The Keywords:
Minimal, Soft, Bold, Meaningful, Comprehensive
The Solution
Considering the whole identity to be soft and minimal, we decided to create a contrasting, bold logo. The font we used for the logo is sans serif with a minimum of pointy edges for a softer look.
As for the colour palette, we selected a collection of soft pastel colours combined with the dark green colour that is used for the logo. Soft pastel colours usually have a calming effect and evoke feelings of care and love.
Each flavor’s packaging has its own colour scheme and a minimal illustration of the main ingredients on top. This was done for easier recognition of the taste. The label’s layout includes only the logo, flavour weight, and product type.
CREDIT
- Agency/Creative: MarkaWorks
- Article Title: Rootine CBD Infused Sparkling Water
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Antalya
- Market Region: Global
- Project Deliverables: Brand Design, Brand Guidelines, Brand Mark, Brand Tone of Voice, Branding, GIF Animation, Illustration, Logo Design, Packaging Design, Poster Design
- Industry: Food/Beverage
- Keywords: CBD, CBD infused, Sparkling water
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Credits:
Creative Director: Mustafa Akulker
