Roofle is an American brand, expert in houses roof repair, installation, and replacement. Their work process is focused on transparency with their clients, evaluating the problems in the structure of their roofs beyond the superficial part. In this way, they guarantee a very high level of quality in their installations with strict rigor in the process, besides create a close link with each client.
We create a solid visual identity to project the professionalism that characterizes the brand, giving it a friendly look at the same time.The colors and diagonal geometric elements used simulates roof tiles that put together to form roofs, generating a feeling of protection, security, and warmth of home.
CREDIT
- Agency/Creative: Brandtown Studio
- Article Title: Roofing Made Simple
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Chile
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Experience, Brand Guidelines, Brand Identity, Branding, Identity System, Research, Tone of Voice
- Industry: Construction
- Keywords: Roof, identity, advertising, roofing, house, home
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
