” Dame de Pique is a unique brand run by Romuald VINCENT who is both architect / designer and liquorist.
Like his creator, the brand associates design and tradition to restore an old but unknown speciality of the Charentes : the “veine d’épine noire”, first extra premium French sloe wine made with Cognac and wild berries.
Very sweet and delicate, this fruity aperitif greatly appeals to women. It was sold first in a 70cl bottle. This idea behind this new packaging was to propose a more suitable size of consumption for this specific target. It should be flexible, light and creates the desire to buy but also to offer and share with friends. It’s probably the best way to make it known. For this small family business, the choice was thus made to turn its carrier boxes as their first brand ambassador. Their point is not to drink a lot to be glamorous, it is to drink responsibly and in moderation, and just be glamorous over all.”