Romance Of The Future is a reflection exhibition on the topic of romantic relationships in the future. Is love between humans and artificial intelligence possible? If so, what could it be? Is this relationship perfectly programmed or passionately unpredictable? What’s this? System error and glitch or a real surge of feelings?
The identity of the exhibition of relations of the future is built on the basis of a display variable font, which was created specifically for this project. The font reflects the combination of human tenderness and the unpredictable feelings of artificial intelligence. The character of the typeface can be defined as: a little nervous, romantic, tense, excited, in love, intriguing. The font includes many alternate glyphs with varying degrees of descenders that you can customize to suit your application and layout. The font can be used both for identity and in the design of the exhibition itself. For auxiliary texts, an additional grotesque font is used, which does not take a lot of attention.
The color scheme of the identity exaggerates romance and romantic relationships. The main colors can be two colors at the same time: fuchsia and light gray.
The key, recognizable graphic image, in addition to the font, is also the technological trail of the kiss. Additional elements in the style can be photographs of exhibits and attributes of romance, for example, rose petals, etc., which have undergone “technologies”.
The carriers of the style can be different: from the usual exhibition catalog and hoodies to specific carrying bags for flowers and condoms.
- Agency/Creative: Ksenia Ovchinnikova
- Article Title: Romance Of The Future Exhibition Identity
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: HSE Art & Design School
- Market Region: Europe
- Project Deliverables: Brand Identity, Design, Type Design, Typography
- Industry: Entertainment
- Keywords: Identity, font, typography, exhibition, exhibition design, art direction
Art Director, designer: Ksenia Ovchinnikova
Curator: Leonid Slavin