Rollover is the UK’s leading hotdog brand, selling over 30 million hotdogs each year. With bold innovation at its core, the business is driving a hot food-to-go revolution, expanding well beyond hotdogs into a diverse 20+ product portfolio. From cinemas to sports stadiums, major retailers to iconic landmarks, every touchpoint across more than 3,500 outlets required a fresh, standout brand identity to boost recognition and highlight the growing menu’s variety and appeal.

Red Dot Studio partnered closely with Rollover to deliver a comprehensive brand refresh for this food-to-go leader. Our goal was to amplify their maximum-fun personality while crafting a flexible, future-ready visual identity capable of stretching beyond their signature product. We injected playful energy and vibrant character through a bold design system combined with an engaging, cheeky tone of voice. This approach makes Rollover instantly recognisable whether you’re settling in to watch a film at Cineworld, pausing between rides at Legoland, or re-fuelling at the summit of Mount Snowdon.

Photography played a vital role in bringing the brand’s spirit to life. Working with acclaimed photographers Jon Enoch and Andy Grimshaw, we produced high-impact food photography and lifestyle imagery that celebrates the joy of eating on the go. From mouthwatering hotdog close-ups to vibrant real-world moments, the visuals and brand personality now work in perfect harmony. The result is a delicious, approachable choice that’s easy to recognise, fun to enjoy, and perfectly positioned to drive the brand’s growth into the future.