” Future Cell specializes in producing, importing, marketing, distribution and service for mobile accessories in Israel and on global market. In 2016 Rocklin team was asked to carry out a complex task — complete redesign of the four company’s private labels. These brands are aimed to cover customer’s needs in various segments, namely:
Vimax — a “basic” low-cost brand.
Sol! — a brand that addreses a younger audience.
Value — a medium-cost private label.
Mylo — Future Cell’s premium brand.
Client: Future Cell.
4 visual concepts — new from scratch, packaging design.
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Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
