Rockin’ and Sassy Branding for Chicken Take Away in the US

 Rockin’ and Sassy Branding for Chicken Take Away in the US

Eme Design Studio – Boss Chicken

 When thinking of chicken, the words rockin’ and sassy don’t often come to mind. That all changes when you see the branding for Boss Chicken. This branding emulates everything that was missing from the chicken game with spunky chickens that dance and surf through paper cups, liners, and t-shirts. The gritty, hand-drawn illustrations of chickens with pompadour hairdos, sunglasses, and styling combs give Boss Chicken an edgy and fun vibe, while the accompanying phrases and food icons remind you of the fresh, home-made food that Boss Chicken has to offer. All in all, this brand, like its chicken, is truly boss.”

CREDIT

  • Design Agency: Eme Design Studio
  • Organisation/Project Type: Agency Commercial, Published
  • Article Title:  Rockin’ and Sassy Branding for Chicken Take Away in the US
  • Brand / Project Name: Boss Chicken
  • External Design Credits: Creative Director Iris Morales, Creative Director Joel Martinez, Design and Art Direction Ana Ruiz, Design and Art Direction Enrique Avalos,
  • Production Credits:  Shamrock Foods Patterson Paper
  • Project Type: Consumer Brand Creation, Corporate Brand Creation
  • Strategic Deliverables: Consumer Brand Strategy, Consumer Tone of Voice, Corporate Research / Insight, Corporate Brand Strategy, Corporate Tone of Voice
  • Design Deliverables: Consumer Branding, Consumer Brand Creation, Consumer Brand Identity, Consumer Brand Guidelines, Consumer Brand Experience, Consumer Graphic Packaging Design, Consumer Structural Packaging Design, Consumer Advertising, Consumer Brand Digital, Corporate Environment Design, Corporate Graphic Design, Corporate Brand Creation, Corporate Brand Experience, Corporate Branding, Corporate Brand Identity, Corporate Service Design
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Beverages
  • Consumer Packaging Format: Bag, Box, Cup, Wrap
  • Consumer Substrate / Material: Pulp Carton, Pulp Paper
  • Industry Category: Food/Beverage

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