Brand identity, packaging design, and illustrations for a Somerset-based compost manufacturer.
RocketGro is a Somerset-based compost manufacturer founded in 2021. The company produces organic and peat-free compost from a nutrient-rich by-product of renewable energy production. Their innovative approach not only provides a sustainable solution for gardeners but also contributes to waste reduction and the promotion of green energy. By utilising by-products that would otherwise be discarded, RocketGro transforms them into high-quality compost, enriching soil health and supporting eco-friendly gardening practices.
We worked with the team at RocketGro to create a brand identity that positions them as a green and environmentally friendly compost option. In our endeavour to establish RocketGro’s unique identity, we drew inspiration from vintage packaging designs, infusing a sense of nostalgia and authenticity into the brand. The result is a comprehensive identity that speaks to the wholesome values of RocketGro.
As part of the project, we developed a series of brand stamps and badges featuring compelling slogans and illustrations. These elements seamlessly integrate across RocketGro’s packaging and marketing materials, reinforcing the brand’s character and creating a memorable visual language.
One standout feature of the RocketGro brand is its eye-catching packaging, designed specifically for garden centres. The packaging not only reflects the brand’s commitment to organic and chemical-free peat products but also captivates consumers’ attention with its vibrant and bold design.
![](https://worldbranddesign.com/wp-content/uploads/2024/07/1-RocketGro-Packaging.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/2-RocketGro-Packaging.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/3-RocketGro-Packaging.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/4-RocketGro-Packaging.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/5-RocketGro-Lorry.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/6-RocketGro-Packaging.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/7-RocketGro-Packaging.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/8-RocketGro-Packaging.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/9-RocketGro-Packaging.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2024/07/10-RocketGro-Packaging.jpg)
CREDIT
- Agency/Creative: New Century Design
- Article Title: RocketGro Brand Identity and Packaging Design for an All-Natural Compost Manufacturer by New Century Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: ILMINSTER
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Identity, Graphic Design, Illustration, Logo Design, Packaging Design
- Format: Bag
- Industry: Retail
- Keywords: Compost, branding, packaging design, logo design, illustration, garden brand
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Credits:
Owner: George Atherton