Ciekawa (in polish it means interesting, but Kawa in polish means coffee) is a café in Gdańsk, which was created on the initiative of the community and the PSONI foundation, to provide support in independent living for people with intellectual disabilities. This place was revived after a break with the help of the owner of the LEŃ café and needed a small visual makeover. In addition to serving delicious coffee, the coffee shop organises pop-ups with local artists, where they run workshops and sell their products.
The rebranding of the identification was intended to build a new image of the café, moving towards synthetically, simplicity and was to definitely differ from the previous appearance. This change was intended to: adapt to new trends and add readability, which was very important in a project that is aimed at people with unique needs.
The whole project looks quite austere, but readability plays the main role here. Taking into account the new style of the interior and the needs of people with intellectual disabilities – design focused on the selected fonts being simple and strong purple, which is in a way strange and different, but in combination with black and white – create contrasts and it maintains a synthetic style, which gives legibility to all elements. The design of the signet ring focuses on the letter C and its arrangement – it resembles the shape of a coffee cup, which, when viewed from above, forms a circle, but when the handle of the vessel is removed, a compressed C is created.
CREDIT
- Agency/Creative: Roche Studio
- Article Title: Roche Studio Revamps Ciekawa Café: A New Identity for Inclusivity
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Gdańsk
- Market Region: Europe
- Project Deliverables: Brand Identity, Packaging Design
- Format: Bag
- Industry: Food/Beverage
- Keywords: cafe, coffee, social cafe, coffee bag,
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Credits:
Graphic Design: Konrad Roche
Project Management: Marta Roche
Strategy: Marika Morawiec