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ROCCA Mid-Autumn Gift Box

ROCCA Mid-Autumn Gift Box

The ROCCA Mid-Autumn Giftbox is a set of 2 cookie boxes with traditional chinese style pairing with modern european flavour, featuring the idea of old meets new, and east meets west.

We used 2 types of traditional paper and color palette for the package: English conqueror texture paper in inky jade color for tea collection and Oriental Earth paper in coral red color for foral collection, to express the theme and the flavour in the design.

CREDIT

  • Design Agency: WWAVE DESIGN
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: ROCCA Mid-Autumn Gift Box
  • Brand / Project Name: ROCCA Pâtisseri
  • External Design Credits: Designer : Amy Un Cho Ian, Kenneth Ho, Ken Ho Ion Fat Yumi Luo
  • Production Credits: WWAVE Design ltd.
  • Strategic Deliverables: Brand Architecture, Research / Insight, Brand Naming, Product Architecture, Brand Strategy, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Illustration, Brand Identity, Identity System, Branding, Graphic Design
  • Location: Macau
  • Market Country: Macau
  • Market Region: Asia
  • Product Category: Bakery
  • Consumer Packaging Format: Box
  • Consumer Substrate / Material: Metal, Pulp Paper

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