Roca had the challenging mission of launching a communication campaign for its most innovative product collection to date: Smart Toilets.
The goal was to create a new visual universe for this category and reinforce Aesthetics & Design and Experience-Driven Innovation, two of the previously defined pillars for the brand.
The idea behind the campaign was “Technology emerging from nature”. A concept that stems from the idea that technology arises from nature and is not indivisible from it. This imaginary combines state-of-the-art technology with the inspiration of nature, a true reflection of Roca’s commitment to innovation, creativity, and customer satisfaction.
Through all the materials and assets, it was key to explain all the functionalities with an innovative narrative and a unique visual style.
- Agency/Creative: Morillas Brand Design
- Article Title: Roca Smart Toilet: Technology Emerging From Nature
- Organisation/Entity: Agency
- Project Type: Campaign
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: barcelona
- Market Region: Europe
- Project Deliverables: Advertising, Brand Strategy, Graphic Design, Poster Design
- Industry: Technology
- Keywords: Advertising, Integrated Campaign
CGI producer: Norte