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Robin Fruit – Health Snack

Robin Fruit – Health Snack

Thiago Dias – Robin Fruit

A conceptual project of branding and packaging for a brand of dried fruits.The product name was inspired by the English mythical hero Robin Hood and the idea behind the design was to bring a bit of the story of this character to the universe of dried fruits. The result was a design with a fun and strong approach, a positioning very used in the Snack segment.

CREDIT

  • Agency/Creative: Thiago Dias
  • Article Title: Robin Fruit – Health Snack
  • Organisation/Entity: Freelance, Non Published Concept Design
  • Project Type: Packaging
  • Agency/Creative Country: Brazil
  • Market Region: Oceania
  • Format: Bag
  • Substrate: Plastic

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