Project Information: Iced Coffee is one of the product developments of the Roadhouse. Where besides following market trends, the quality of Roadhouse coffee is very well made for the Ice Coffee variant.
Challenge: In the market, there are already too many competitors serving Ice Coffee products. Certainly not easy to survive.
Solution Strategy: The strategy is to return to coffee. We present illustrations of coffee variants to light the appetite of potential consumers. Surely this is combined with a good layout, typography, and color so that it still displays a design that has “STOPPING POWER” and arouses people’s enthusiasm when they see it.
CREDIT
- Agency/Creative: Widarto Impact
- Article Title: Roadhouse Iced Coffee Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Indonesia
- Market Region: Asia
- Project Deliverables: Brand Identity, Brand Strategy, Graphic Design, Illustration, Packaging Design, Research
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
