A premium vodka thought in India. Made in France. Designed in New York.
Designed as a global luxury object, rooted in philosophy, restraint, and cultural intelligence.
The vision originated with Bollywood actor legend Sanjay Dutt, who set out to build a future-facing luxury house of brands guided by meaning rather than trend. Vodka became the first expression of that ambition. The result is a product thought in India, made in France, and designed in New York by Rod Larrain and Jason Deland.
At the core of Tigerfire sits a defining ethos, Never Give In. A philosophy operates as a design filter. Every decision, from naming to form, proportion, and materiality, was evaluated through that lens. The outcome is a bottle that communicates confidence through restraint rather than excess.
The name Tigerfire unites two powerful forces embedded in Indian cultural consciousness. The tiger, India’s national animal, symbolizes contained strength, grace, and authority. Fire represents passion, endurance, destruction, purification, and rebirth. Together, they form a memory structure designed to resonate globally.
Visually, Tigerfire avoids ornament in favor of presence. The bottle is sculptural, designed to perform under light rather than sit passively on a shelf. A central mandala, engineered for refraction, activates as the bottle moves through space. Embedded within its geometry are Sanjay Dutt’s eyes, transforming the object into something personal, watchful, and alive.
Tigerfire is a luxury brand built to stand with conviction and shape its own space.
CREDIT
- Agency/Creative: RLA Studio
- Article Title: RLA Studio Designs Tigerfire Vodka as a Sculptural Bottle Engineered for Light and Refraction
- Organisation/Entity: Agency
- Project Type: Illustration
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: new york
- Market Region: Global
- Project Deliverables: 3D Design, Advertising, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Tone of Voice
- Industry: Food/Beverage
- Keywords: vodka, tigerfire, india, packaging, luxury, brand creation, 3d
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Credits:
Creative Director / Designer: Rod Larrain
Creative Director / Strategy: Jason Deland
Co Founder: Paresh Ghelani
Brand Director: Badal Moria
Founder: Sanjay Dutt
