Rizo Radiance: a vibrant brand of drinkable collagen

In recent years, collagen has experienced a remarkable rise in popularity, evolving beyond its traditional uses and becoming a key ingredient in both cosmetics and wellness routines. Once primarily associated with skincare and anti-aging treatments, collagen is now widely appreciated for its holistic health benefits and is commonly consumed in powdered form or prepared at home as part of a daily self-care ritual. This shift in consumer behavior presented a unique opportunity—and a challenge: how to create a ready-to-use cosmetic product that not only delivers the functional benefits of collagen, but also feels vibrant, desirable, and easy to integrate into modern lifestyles.

One of the most exciting—and complex—aspects of the project was the need to unite two seemingly distant worlds: the indulgent, flavorful universe of food and beverages, and the refined, aspirational world of cosmetics and personal care. How could we blend these opposing concepts into a cohesive identity that feels natural and intuitive? The product had to convey the pleasure of a delicious, drinkable treat while also aligning with the aesthetics and expectations of a high-end beauty product. The ultimate goal was to create a brand that could live comfortably on both a supermarket shelf and in the wellness aisle of a premium store like Sephora.

To achieve this, the creative direction was inspired by the product’s core promise: vitality, balance, and well-being. These values were translated into a bold and expressive visual identity anchored by a dynamic chromatic system. Color became a powerful tool—not only to create strong shelf presence, but also to visually differentiate each variant based on its ingredients and health benefits. Gradients evoke freshness and fluidity, adding a sense of movement and life to the packaging.

The logo, elegant and minimal, provides a subtle counterbalance to the energy of the color system. It stands with clarity and sophistication, ensuring the final design feels both premium and approachable. The result is a product that redefines category norms—merging indulgence and function, beauty and nutrition, in a brand ready to meet today’s wellness-conscious consumer.