A Co-branded liquor gift box
In the gift box, there are three most representative liquors with different flavors, from three different producers.
Each fragrance has its unique craftsmanship, just like every martial arts sect has its secret bible,
The packaging design inspired by “secret bible of martial arts”, the layered shape of the surface of the glass bottle, and the transparent transition of the edge,
Express the imagery of ancient book fragments.
Product name: Hui style aroma
Production area: Huanghuai River Basin. Guoji Winery is located at the intersection of Sulu, Henan and Anhui, the core liquor production area of the Huanghuai River Basin. The softness of Huanghuai liquor and the richness of Huizhou liquor are both present in the wine.
Featured craftsmanship: small cellar with rich grains and strong aroma｜hand-made old winery｜more than 30 years of cellar age
The traditional mud cellar is small in size, and the wine grains come into contact with the mud in a large area, fully blending with the microorganisms accumulated for many years, and fermenting to produce aroma. Laowuzi distillation relies on a manual team. The distillers use their rich experience to control every process and transform a variety of raw grains into soft and rich aroma.
Product Name: Jinpai Fragrance
Production area: Fenyang·Xinghua Village. The world’s golden wine-making belt at 37 degrees north latitude is the core production area of China’s light-flavor liquor. Fenxing Winery is located in Xinghua Village, a wine town with thousands of years of history.
Featured technology: ground vat fermentation
Ground vat fermentation is one of the important techniques used by Fenxing to express the “clear” and “pure” essence of Jinpai light-flavor liquor. The pottery vat is buried underground as a fermentation container to isolate harmful bacteria, making the fermented grains cleaner and healthier, and faithfully reflecting the aroma of fermented grains. The aroma-producing microorganisms are also nourished, making the fermented wine gradually more beautiful, mellow and soft, with long-lasting quality.
Product name: Guizhou style sauce flavor
Production area: Maotai Town, 7.5 square kilometers, the core production area of Maotai-flavor wine. The Chishui River flows through a section of the Maotai River Valley in Renhuai. It contains a variety of trace elements and is a rare natural resource for Guizhou style sauce wine. The Guizhou liquor brewing base is located in Maotai Town, in the center of the Maotai Valley.
Featured technology: Sauce wine 12978 technology
Maotai Town has 1,400 hours of sunshine throughout the year, and the starch content of local red sorghum is as high as 88%. Only in this way can the texture withstand the harsh test of the 12978 process: one year cycle, two feedings, nine cookings, eight fermentations, seven Get wine. The craftsmen adhere to the inheritance, and each process is carried out step by step without exceeding the rules. They use time and waiting to create each bottle of Guizhou wine.
- Agency/Creative: Riverside design studio
- Article Title: Riverside Design Studio Unveils Artistry in a Co-Branded Liquor Gift Box: A Visual Symphony of Craftsmanship
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: China
- Agency/Creative City: Wu Han
- Market Region: Asia
- Project Deliverables: Packaging Design
- Format: Bottle, Box
- Industry: Food/Beverage
- Keywords: Liquor,Alcohol,Spirits,Whisky,Vodka,Tequilas,Gin,Wine,Packaging design,Packaging,Bottle design,Beverage packaging, Alcohol packaging, spirits design,drink design
Creative Director: Wang zhengmin