Riverland Orange Bodycare & Home Fragrances
A luxurious bodycare range with Riverland Orange and Lemon Rind, with all its juicy, antioxidant goodness, forms the basis of this beauty range.
Maine Beach is an Australian brand of body care and home fragrances where each range contains key hero ingredients of provenance. This range features the luscious orange and lemon oils distilled from the orchards of the renowned fruit growing area around the Murray River known as the ‘Riverland’.
With a variety of pack shapes attaining cohesion across the range of items was paramount. With a restrained colour palette of cream, grey and orange metallic foil and a hero orange botanical illustration, the packaging is rich in textural detail for this series of premium bodycare and home fragrance gift items. Packaged in predominantly circular shapes, where possible, they revel in tactile finishes, bespoke textural embossed patterning and luscious embossed burnished coppery foil.
- Design Agency: Harcus Design
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Riverland Orange Bodycare & Home Fragrances
- Brand / Project Name: Maine Beach
- External Design Credits: Designers: Annette Harcus, Galya Akhmetzyanova; Creative Director: Annette Harcus; Illustration: Channarong Pherngjanda, Galya Akhmetzyanova; Photography: Stephen Clarke
- Strategic Deliverables: Product Architecture, Tone of Voice, Product Naming
- Design Deliverables: Packaging Design, Illustration, Branding, Brand Creation, Graphic Design, Brand Advertising, Retail Brand Design
- Location: Australia
- Market Country: Australia
- Market Region: Oceania
- Product Category: Health & Beauty
- Consumer Packaging Format: Blister-Pack, Bottle, Box, Jar, Sachet, Tag, Tin, Tube
- Consumer Substrate / Material: Glass, Glass Jar, Metal, Plastic, Pulp Board, Pulp Paper