Maine Beach are an Australian brand of premium body care and home fragrances. Born of a deep love of the land and all that it provides. Gratitude and respect for the unique geography, botany and history of Australia are at the heart of every collection that they create, and every product that they make.
Each range contains key hero ingredients of provenance. This collection called ‘Riverland Orange’ features the luscious orange and lemon oils distilled from the orchards of the renowned fruit growing area around the Murray River, Australia known as the ‘Riverland’.
Riverland Orange and Lemon Rind, with all its juicy, antioxidant goodness is at the heart of this luxurious body care range. The body care products also contain certified organic ingredients (Shea Butter, Jojoba Seed Oil, Macadamia Seed Oil and beeswax) and are free from all the nasties like parabens, sulphates, mineral oils and artificial colourants. Coordinating fragrance items of body and room sprays, diffusers and scented candles express the rich citrus fragrance with uplifting accents of grapefruit and lime rising from a heart of fresh orange oil and mandarin.
With a variety of pack shapes attaining cohesion across the range of items was paramount. With a restrained colour palette of cream, grey and orange metallic foil and a hero orange botanical illustration, the packaging is rich in textural treatment. Packaged in predominantly circular shapes, where possible, they revel in tactile finishes, bespoke textural embossed patterning and embossed burnished coppery foil.
Maine Beach consider packaging to be paramount to their principle of not just providing protection but creating packs that are beautiful and imbued with visual and sensory detail. The box packaging is made from durable rigid art-card making them ideal for overseas travellers – or to treasure. The packs, tins and glassware are all recyclable but are envisaged as being retained as keepsakes, re-utilised or re-imagined. Primarily aimed at the gifting market, the packaging links the story of the collection, its provenance, the contents and the benefits of the products while adding to the customer’s experience, knowledge and enjoyment.
- Agency/Creative: Harcus Design
- Article Title: Riverland Orange Bodycare & Home Fragrances
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Australia
- Market Region: Oceania
- Project Deliverables: Brand Advertising, Brand Creation, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture, Product Naming, Retail Brand Design, Tone of Voice
- Format: Blister-Pack, Bottle, Box, Jar, Sachet, Tag, Tin, Tube
- Substrate: Glass, Glass Jar, Metal, Plastic, Pulp Board, Pulp Paper