This rice cake packaging design takes its inspiration from the Ibiza Tower and the timeless charm of Italian style. The tall, layered form of the tower became the starting point for the packaging concept, symbolizing strength, elegance, and harmony. Just as the tower rises gracefully above its surroundings, the packaging was created to stand out on shelves, catching the eye with its unique structure and refined details.

The design combines clean, modern lines and geometric balance with colors, textures, and patterns inspired by Italy. Drawing from Italian aesthetics, the palette blends warm earthy tones with subtle contemporary shades, reflecting both tradition and modernity. Patterns inspired by Italian art and architecture were simplified into minimal, elegant visuals that make the packaging feel sophisticated yet approachable.

Beyond its look, the packaging tells a story. It celebrates the idea of transforming a simple, everyday snack into something premium and memorable. The rice cakes are no longer presented as ordinary—they are elevated through design into a product that carries style, culture, and character. Every design choice, from the shape of the pack to the smallest color accents, was made to highlight this transformation.

The result is packaging that feels modern, stylish, and authentic, while also staying warm and inviting. It reflects a lifestyle that values simplicity with sophistication, making the rice cakes not just a snack, but an experience that connects design, culture, and taste.