Project Overview
Rihana, a sub-brand of Alkhebra, specializes in quality paper products but had been facing challenges with underperforming sales. The issue was largely attributed to uninspiring packaging that failed to resonate with consumers. I was brought on to revitalize the brand’s visual identity, creating a packaging solution that would elevate its presence and connect with consumers in a more meaningful way. The primary focus of this redesign was the launch of a new line of scented handkerchief tissues—an opportunity to refresh the brand while staying true to its core values of quality, comfort, and purity.

Design Concept
Drawing inspiration from nature and purity, the design concept aimed to evoke a sense of freshness and comfort at first glance. By incorporating clean, organic, and calming design elements, I developed a vibrant yet soothing visual identity that immediately communicates the essence of the product. A signature feature of the new packaging is a decorative pattern, inspired by organic textures, which symbolizes the freshness and cleanliness associated with the tissues. The design is intentionally modular, allowing for easy adaptation across future scent variations while ensuring brand cohesion.

Carefully chosen colors, typography, and design elements evoke a sense of the unique scent and atmosphere of each variant, while keeping the overall aesthetic approachable. The result is a visually striking, consumer-friendly packaging solution that positions Rihana as a brand synonymous with comfort, freshness, and high-quality design, transforming packaging into an integral part of the overall product experience.