Our clients vision is to build a digital first platform that shares the experiences of people working in design. To do this they explore authentic issues, common problems and relatable topics including diversity, well–being and equality. They believe it is time to make creative arts accessible to all, irrelevant of age, ability and background. We were commissioned to refresh their existing identity and position them as the go to destination for a new generation of creative talent.

At the heart of the brand is a passion for community and conversation. We wanted to maximise this and create a stand alone emblem that captured their values and the long–term vision of the business. Our aim was to produce an identity that was synonymous with the teams push to create equal and accessible opportunities, irrelevant of age, ability and background. We did this by bringing together elements that complimented the brands purpose whilst appealing to their target demographic.

The research carried out in association with our client highlighted the increasing gap between education and industry. If positioned correctly the brand had the opportunity to bridge that gap and become a trusted voice for real world learning. We did this by creating an infrastructure that allowed them to build a global community but also engage with smaller niche groups via targeted projects. This approach provides the team with the opportunity to develop and deliver a programme that is rooted in their original mission and focused on the future.