We were pleased to collaborate with Ridental, the largest dental laboratory in this part of Europe, for whom we created verbal identity, visual identity, and a system of visual communication. The laboratory, recently located in a large hall near the city of Rijeka, follows modern trends in dental medicine, and our task was to devise a contemporary solution that would align with their services.

Verbal Identity

We started with the verbal identity to add personality to the brand. We associated the name Ridental with the slogan “Crowns and Bridges,” which communicates the regal character of one of the largest laboratories. Traditionally, a crown is worn on the head of a ruler as a symbol of power, authority, and in the context of a dental laboratory, it signifies quality, power, and excellence in service delivery. Additionally, the slogan also communicates some of the most popular services of the laboratory – the production of crowns and bridges.
We added messages to the brand that communicate its main benefits; “Digital expertise” since 70% of the laboratory’s work is done digitally and “Bonding creation and innovation,” a message that connects the two main guiding principles of the laboratory – creation and innovation. The message “Manual craftsmanship” highlights the human touch in the entire process because after the devices finish their production, the final product needs to be processed, and this is done manually by Ridental dental technicians.

Visual Identity

By incorporating the slogan as a visual element, the logo features a crown, smile, bridge, and teeth, which form the main backbone of the brand. We added the color blue to the visual identity, which symbolizes reliability, stability, and trust. Blue is the color of nobility, and blue lasers are used for dental scans. Alongside the blue color used as an accent, there is also the color black, which represents power and elegance. We highlighted the brand’s innovation with a modern style of photography and minimal graphic elements.