“The goal was, to create a bunch of imaginary products for a character of a Tv-Show. I decided to do a brand of whisky for the brilliant- maniac from BBC’s Sherlock Holmes(2011) Professor Jim Moriarty. He is an extraordinary guy with some serious mental disorders, but he also has a really good taste for stylish products. So I decided to do a packaging in a kind of classy way but with details, that show his mental dysfunction and his completely overdosed self-centered behaviour. For example the royal sword with the engraved M in the upper part, surrounded by golden floral symbols. The name of that whisky brand is Glen Tannasg, tannasg is an old gaelic word for ghost, spirit and also insanity.”
CREDIT
- Agency/Creative: Richard Göpel
- Article Title: Richard Göpel – Glen Tannasg (Student Project)
- Project Type: Packaging
