Richard Chancellor, a bold English explorer with an insatiable thirst for adventure, made an indelible mark in history when he stumbled upon the northern passage to the Muscovite Kingdom in 1553, effectively laying the groundwork for an enduring bond between England and Russia. As a man of vision, he understood the potential of fostering relations across distant lands, and his groundbreaking discovery would set the stage for a legacy of trade and cultural exchange that transcended borders.
Upon his arrival in the heart of Moscow, Chancellor found himself warmly embraced by the formidable Ivan the Terrible, who not only granted him the invaluable right to tax-free trade with English goods but also made the generous gesture of gifting the Old English Courtyard, an architectural gem that dates back to the 16th century. To this day, this cherished courtyard stands as a testament to the enduring camaraderie between these two nations, proudly gracing the landscape of Zaryadye Park.
In the spirit of Chancellor’s journey, we set out to craft a custom bottle that not only pays homage to the spirit of exploration and discovery that defined his era but also captures the very essence of the excitement and wonder that accompanied his daring expedition. Drawing inspiration from the intricacies of cartography and the rugged charm of seafaring life, our whisky’s label stands as a tribute to Chancellor and his intrepid crew, who fearlessly battled the unforgiving forces of the tempestuous White Sea, braving its unpredictable tides and treacherous terrain to establish trade routes that linked two vastly different worlds. This whisky stands as a toast to their unwavering courage, resilience, and the extraordinary connections they forged, all in the name of a rich, well-deserved spirit that encapsulates the very essence of their unforgettable voyage.
- Agency/Creative: Jacomy Mayne Studio
- Article Title: Richard Chancellor: Defiant Seas, Unveiled Paths, and a Bold New Whisky that Tells the Whole Story Behind
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Mendoza
- Market Region: Asia
- Project Deliverables: 3D Design, Brand Design, Brand Identity, Branding, Creative Direction, Label Design, Product Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: whisky, custom bottle, label design, bourbon, typography, branding, graphic design, creative direction
Creative Director: Roy Mayne
Account Director: Andres Jacomy
Designer: Juan Montivero