Rice Creative – Eastern Botanicals
Eastern Botanicals is a new brand of Herbal Supplements.
The founder, Dr. Michelle Dao is a fourth generation Eastern herbal doctor, born in Vietnam and raised in the United States.
The ultimate goal of Eastern Botanicals is to bring happiness and well-being to it’s clients. Happiness, and vibrancy are brand pillars. With this in mind, it became important to make the fresh, lively herbs the focus of the visual identity.
The initial intention of using a standard scientific botanical illustration style quickly, evolved into something all the more own-able for the brand, and lovable for the shopper. Rice Creative was able to call upon the talents of illustrator, Brendan Wenzel, to bring extra life to a range of 10 herbs. Brendan’s unique process is typically reserved for illustrating endangered species for conservation purposes as well as his own children’s books. In the Eastern Botanicals case, Brendan’s style brought huge personality and vibrancy.