Every year for the past 20 years, Maison Clément has produced a new edition of its famous Canne Bleue. A tradition that the many followers of this Martinique brand would not miss for anything in the world… Each year, it is a rediscovery, with its share of surprises and twists. This single-varietal rum – made from a variety of sugar cane with purplish tints and very intense flavors – is therefore known to most Rum Lovers.
For the 20 year anniversary of Rhum Clément’s iconic blue sugar cane Canne Bleue, the brand has launched not one, but two rums. Elaborated under the careful supervision of the Cellar Master Robert Peronet, this Canne Bleue 2020 rum is presented in a beautiful bottle that will also arouse the interest of collectors! This year was also particular since it was marked by a drought, which influenced the cultivation of the cane, and thus the remarkable quality of the distillates obtained.
This year, a novelty, to mark the spirits: an aged version of this Canne Bleue that we will soon offer you online.
For the 7th consecutive year, Clément rums have placed their trust in us to create the emblematic Canne Bleue. This year, the bottle has been designed with a vintage look. Glass reliefs (in the form of fine stripes) have been added to give it character and elegance. The glass, coloured throughout, is of an intense blue. The foot of the bottle is stamped with the word “Martinique” in a nod to the origins of the rum. The decoration is entirely in metal. A particularity which gives it beautifully made reliefs. The label is discreetly brought to life under the marking that has a brushed effect inspired by plant-life. The bottle is topped by an engraved blue metal cap. For this anniversary edition, an old rum accompanies the launch.
Since 1887, the production of Rhum Clément has been carried out according to the purest traditions and most time-honoured inherited from Homère and Charles Clément. Rhum Clément is crafted in strict observance of the guidelines set forth by the Appellation d’Origine Contrôlée.
We are brand expert and packaging designers for wines and spirits and we guarantee know-how over several decades. Our culture, our sensitivities and our personalities enable us to claim a unique expertise and talk about our profession in an innovating and distinctive way. We support our customers’ projects throughout the world. Passion inspires our creativity.
- Agency/Creative: Maison LINEA
- Article Title: Rhum Clément’s 20 Year Anniversary Canne Bleue 2020 by Maison LINEA
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: France
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Graphic Design, Packaging Design
- Format: Bottle
- Substrate: Glass Bottle, Metal