For the 21st edition of its Canne Bleu sugarcane rum from Martinique, Rhum Clément opted for a blue and gold bottle with glitter finish. France’s Maison Linea came up with the packaging design.

A festive, glittery pack to contrast with the gloom of the global pandemic was the idea behind the 2021 edition of Rhum Clément’s Canne Bleue white rum. “Sparkling and summery, the aesthetics of this vintage recall the beaches of Martinique on a summer night; the bottle appears to have been half buried in the fine sand,” design agency Maison Linea explains.
Like previous editions, this year’s rum is housed in Saverglass’ standard Ness bottle. It features a gold and blue sleeve (Sleever International) with a tactile glitter finish – achieving a realistic, tactile glittery rendering with a play of golds and varnishes in relief was particularly challenging, says Maison Linea. Sleever’s Metalfest provides the intense and glossy metallic blue background, while Skinsense is used to create the tactile glitter effects.

Rhum Clément’s Canne Bleue 2021’s aromatic profile blends orange blossom, sugar cane, tropical fruits and spiced notes.
Launched last December, the rum retails at €35.

This year, Clément Canne Bleue 2021 reveals an aromatic palette marked by sweet notes of orange blossom, sugar cane and tropical fruits enhanced by spicy notes. This original 2021 vintage will be the perfect ingredient to make Ti’Punch and exceptional cocktails.

As for the decor, Rhum Clément has deliberately opted for a festive and sparkling design, as if to send a positive message to all its rum lovers and fervent collectors. A visual and sensory experience that enriches the Canne Bleue collection which, after 21 editions, is more dazzling than ever.

Rhum Clément’s Canne Bleue is the world’s first agricultural rum, distilled from the juice of a single variety of sugarcane, the Canne Bleue. This variety of cane is distinguished by its purplish-blue color and its particularly fruity aromatic potential. Canne Bleue is an agricultural rum AOC Martinique.

The blue canes that make up this cuvée are traditionally harvested between January and June at the most opportune time of the season. After extraction of the juice, fermentation and distillation, the Canne Bleue white rum is rested for a long month to ensure a rich aromatic profile and a roundness in the mouth.