ASGARD Branding – Rhinostop Aqua
The packaging design of Rhinostop Aqua drugs was developed for OTC Pharm pharmaceutical company. The line product includes four items: the spray Rhinostop Aqua Baby 125 ml, the spray Rhinostop Aqua Soft 50 and 125 ml, the spray Rhinostop Aqua Norm 125 ml, the spray Rhinostop Aqua Forte 50 and 125 ml.The agency was tasked to create a new packaging design for Rhinostop Aqua, while retaining the elements of the existing Rhinostop brand. It was required in the current graphic style to reflect the high quality of the drug. The positioning of the brand: 100% natural remedy for the treatment of rhinitis, with no age restrictions. The brand background: a completely natural drug for the treatment of diseases of the upper respiratory tract, created on the basis of natural sea water and containing useful minerals.We proposed to use the numbering of products for differentiation within the line. The large numbers are main graphic element. The designers suggested a color coding for a greater distinction, that allows the consumer to easily find the necessary drug. We made also a correction design of the logo and the brand zone. For the new line the fresh corporate color has been proposed, highlighting Rhinostop Aqua against the background of the general Rhinostop group.