To create the visual identity of RHEK Construction & Remodeling, I wanted to represent the essence of the company, which goes far beyond delivering construction projects. RHEK acts with the responsibility and affection of those who transform dreams into reality, taking care of every detail. Therefore, all visual development was designed to convey confidence, durability and the experience that customers will find in each project.

When choosing the visual elements, I considered the importance of conveying the resistance of the materials that RHEK works with, without giving up elegance. The strong tones represent not only the robustness, but also the security that the company offers to its customers. Each color was selected to reflect the harmony and solidity of the finishes and structures that make up the remodeled spaces. The typography and robust shapes speak about the strength and stability of the brand, while the subtle details refer to the care taken in the finishes and aesthetics of each renovation.

RHEK does not just deliver renovations, but creates environments that raise the standard of living and add value to each property. With this identity, I sought to create an instant connection with the customer, where the brand represents a promise of impeccable quality and the peace of mind that the end result will be functional and beautiful.

The idea is that this identity becomes a symbol of transformation, showing that RHEK is more than a construction company: it is a trusted partner that understands the needs and expectations of its customers, reflecting in every detail the passion for what it does and the commitment to excellence.