Generic selectors
Exact matches only
Search in title
Search in content
Search in posts

Reynolds and Reyner – POM POM Modern and Stylish Lingerie Brand

Reynolds and Reyner – POM POM Modern and Stylish Lingerie Brand

“POM POM is a modern and stylish lingerie brand created by Reynolds and Reyner agency for a fashion designer from Los Angeles. In each set there are two kinds of panties packed in individual boxes that resemble diagonally-cut cubes in shape. The first one is more comfortable and simple, for everyday use at work or fitness sessions, and the second box offers a more creative and interesting lingerie type for evenings and nights, parties and leisure. The 2-piece set is read not only in the packaging and the brand name, but also in the brand’s slogan “Work hard, play hard”.”

“The word “POM POM” means “a bob on a hat” in English. This term is also used by Americans to describe objects that cheerleaders hold during sport events, such as basketball or American football matches. Therefore, the name perfectly conveys the idea of ightness and brightness shown by these girls and a dual brand name refers to the idea of ombining the two types of lingerie in a single set.”

“Working with fashion designers is always very interesting, but never easy. On the one hand, they clearly know what they want. On the other hand, they finally determine design quality. Having gained a lot of experience in creating clothes they sharpen their sense of taste to the highest level. And while being part of fashion industry, they really know how to be beautiful and modern and what is even more important — they are aware of what a bright and stylish brand must look like.”

CREDIT

  • Agency/Creative: Reynolds and Reyner
  • Article Title: Reynolds and Reyner – POM POM Modern and Stylish Lingerie Brand
  • Project Type: Packaging
  • Project Status: Published
  • Format: Bag, Tag
  • Substrate: Pulp Carton, Pulp Paper

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
1
Good
Vote
0
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
0
Good
Vote
0
Bad
Vote
0