Reyna is a new breed of business consultancy.
A consultancy that has been built purpose first, which helped us as an agency define the brand and how we told its story across many sectors.

After spending a great deal of time talking with the founders of the business it became clear they are not the typical business consultants, they are passionate about living the journey with the client hence the name Reyna Old Norse word that means “advice” or “counsel.”

It also became clear the brand has to build trust within an established corporate world; it can allow itself some freedom in how they look so they can create space between their new offering and the typical business consultancy world.

Reyna is a fresh wave in a sea of bland corporate styling.
They planned at the brand’s conception to work with exciting challenger brands to the more traditional PE firms, so it was important the brand we developed spanned those worlds, as they are attracted to very different approaches to consultancy hiring.

Our brief from the client was to ‘deliver a brand that stands out and above the traditional style within the sector.’

Our answer was to develop a brand that is both distinctive and trustworthy in equal measures.
From fresh yellow to grounded solid greys and black, and the way we developed the brand narrative, this brand has created a standout from its launch.

The development of the brand has paid dividends as the founders are now currently working with a host of exciting business ventures across the UK and Europe, from challenger brand distilleries to supply and demand businesses.