The latest spirit brand creation by Maba shows a design that uses light and shade underlines to create the narrative of this ancient historic based whisky. Rey Lobo Whisky is distilled in handcrafted copper stills fashioned by artisans from Albayzin and aged for years patiently at small batches in Al Andalus at 800 meters above sea level under the majestic gaze of the Sierra Nevada majestic mountains. This whisky brand is developed to be sold at specialized shops and restaurants.
As if it were a movie poster the storytelling draws upon the legendary history of Ibn Mardaris, considered a King Wolf during the times of Al Andalus. His reign was an era of palatial feasts, meetings of nobles and intellectuals and bloody battles to defend and add to their kingdom.
The label creates the story in two different but harmonized parts, one bright and colourful and the other in which shadows and darkness envelopes everything happening on it. Rich details of weapons and jewels are embossed with two metals stamping foils – silver and gold – highlighting a dichotomous paradox. A label full of movement, characters and details, which are discovered by the customers little by little in its powerful complexity.
The sealing lacquer that is on top of the bottle flows in shades of blue and gold creating a delicate texture that covers only half the cork, adding to its narrative duality.
For this very special edition, the whisky comes into a display case that encloses the bottle and its history with arabesque shapes in which the arabesques ornaments are interpreted as a typography that surrounds the shapes. The beautiful complexity of the scene illustrated on the bottle can be seen through the door. In the production two different types of wood are used, the natural one and the one in which the time and the fire have left their mark, completing the meaning.
Rey lobo whisky shows the two sides of the same coin for a story that is narrated and harmonised in this expressive and exuberant spirit design.
- Agency/Creative: Maba
- Article Title: Rey Lobo Whisky Label and Packaging Design by Maba
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Spain
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Strategy, Branding, Graphic Design, Illustration, Packaging Design, Product Architecture, Research, Structural Design
- Format: Bottle
- Substrate: Glass Bottle, Wood