Make it pop: How Live Love Pop kept pace with its POPularity

Success, growth and seeing your product flying off the shelf is great. But it’s never a good feeling when you realize your POPularity has outgrown your branding.

Imaginaria Creative jumped in to help evolve Live Love Pop’s brand identity and packaging into something bold, modern and energetic that would really make their health-conscious snacks, well, pop!

Why the mission matters for good design

Live Love Pop really took off because of its commitment to serving up mission-driven munchies. The mission is simple: invite every consumer to snack selflessly. That’s why every bag of popcorn purchased donates to a different cause you can see on the bag.

Live Love Pop’s packaging had a solid visual foundation that their ever-growing following of snackers recognized. That’s why their refresh consisted of a simpler, bolder design that placed visual emphasis on the popcorn’s flavor. Making the flavor pop off the bag was one way to thoughtfully highlight each flavor’s connection to a cause the brand cares about. Eyeing the truffle salt? Families everywhere will thank you for supporting breast cancer research.

A lesson in simplicity

Live Love Pop’s brand identity and packaging refresh was an exercise of simplification. The brand already had a lot going for it—delicious flavors, a growing fanbase and, most importantly, a clear and admirable mission. A touch of bold and a pop of color wrapped in a modern feel was all Live Love Pop needed to ensure its branding could help take its mission to the masses.