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Revitalising Cyntergy: Designing a Brand for a Bright Future

Revitalising Cyntergy: Designing a Brand for a Bright Future

Cyntergy is a renowned architecture, engineering, and construction firm that places its focus on two things: relationships + excellence. They are passionate about building strong relationships (which we can personally attest to) while delivering exceptional solutions.

We were privileged to help Cyntergy celebrate 25 years of demonstrated leadership with a new visual identity that positioned the firm for the future. The forward-thinking logo features custom typography and a geometric mark representing each core service line. For example, the outer left rim represents the engineering factor of Cyntergy and how it drives all that they do. Secondly, the middle of the mark represents the architecture side of the business. This is illustrated as their core which gives them a solid foundation. Lastly, we have the third side of the mark which speaks to their expertise in construction which leads them to creative solutions. This mark also has a deeper story to tell. It speaks directly to their mission of Cultivating People and Delivering Solutions.

We then took the mark we developed and translated it into an online presence. By reimagining their website we were able to help complete the rebrand and bring it to life digitally.

Cyntergy revealed its rebrand during the 2022 PGA Championships and proudly displayed its new identity throughout its office and on various touchpoints, from cookies and caps to wrapping (and toilet) paper. Talk about next-level rebranding! It was an absolute pleasure working with our new friends at Cyntergy on this project, and incredibly gratifying to see them embrace and celebrate their new brand. Here’s to the next 25 years of cultivating people and delivering solutions, Cyntergy!

CREDIT

  • Agency/Creative: Hampton Creative
  • Article Title: Revitalising Cyntergy: Designing a Brand for a Bright Future
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: United States
  • Agency/Creative City: Tulsa
  • Market Region: North America
  • Project Deliverables: Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Redesign
  • Industry: Construction
  • Keywords: Brand Creation and Development, Architecture

  • Credits:
    Design: Hampton Creative

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