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Rêves Pluriels Identity by Houenagnon Expresses Plurality Collective Growth and Opportunity

Rêves Pluriels Identity by Houenagnon Expresses Plurality Collective Growth and Opportunity

Rêves Pluriels is an empowering institution dedicated to supporting diverse paths toward access to opportunities, leadership, and lasting impact. It caters to a wide range of profiles, backgrounds, and aspirations, with the ambition of unlocking individual potential through the power of collective action.

The visual identity project was conceived as a symbolic and evolving system, embodying the concepts of plurality, openness, and ascension. At its core lies a circular symbol composed of several moving elements. This graphic construction evokes the diversity of journeys, the convergence of energies, and the dynamic of continuous progress. The circle thus becomes a space for gathering, sharing, and growth, where each individual’s path finds its place while contributing to a shared vision.

The visual universe unfolds around a modular logo, capable of adapting to different communication contexts while maintaining strong brand consistency. The graphic forms, directly derived from the central pictogram, enrich the system and create a recognizable, rhythmic, and vibrant visual language.

The photographic approach emphasizes the notions of elevation, transmission, and human impact. It highlights the looks, gestures, and situations that convey commitment, progress, and confidence in the future.

Through this identity, Rêves Pluriels positions itself as an inclusive, contemporary, and forward-looking institution, affirming its role as a catalyst for opportunity and positive transformation.

CREDIT

  • Agency/Creative: Houenagnon
  • Article Title: Rêves Pluriels Identity by Houenagnon Expresses Plurality Collective Growth and Opportunity
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Canada
  • Agency/Creative City: Québec
  • Market Region: Africa, Europe, Global
  • Project Deliverables: Brand Design, Branding, Logo Design
  • Industry: Human Resources
  • Keywords: Brand design, Rêves Pluriels, Québec, canada

  • Credits:
    Brand designer: Houenagnon

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