Restyling packaging Crackers di Romagna Piada. Romagna Piada wants to enhance one of the main symbolic products of Romagna, the “piadina romagnola”, through a creative process which, based on the unmistakable traditional characteristics of the product, generates innovative proposals and satisfies the new market trends.
Two product lines, Classic and Bio, red and green; Each taste is represented by a hand-drawn illustration like in old recipe notebooks. A porous ivory-colored paper so that to the touch it can evoke craftsmanship and tradition. A versatile and race typography with hand-drawn illustrations, underline that the simplicity of the ingredients is enough to feel strong emotions. A simple-shaped label positioned at the top of a transparent packaging to enhance its content. Shapes and colors that make you fall in love … with Romagna.
CREDIT
- Agency/Creative: Cobra Studio
- Article Title: Restyling Packaging Crackers for Romagna Piada by Cobra Studio
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Italy
- Market Region: Europe
- Project Deliverables: Brand Strategy, Brand World, Packaging Design
- Format: Sachet
- Substrate: Plastic